About Us

Bjällra of Sweden is a baby fashion lifestyle brand of big dreams, colorful confidence and inspiring design founded by family and fashion.

Our customers are our heart and soul!

"I am a mom of three and I started this company when I was pregnant with my second baby. Family has always come first here, and it always will"

I´ve always had a love of design and noticed a white space in the market of baby products for quality styles at an affordable price. So I decided to create them myself! 

At Bjällra we want to include everyone to our family, to make them feel that they can afford the best for their baby.

Our products are thoughtfully made with high quality materials, Swedish designed, pushing the boundaries of design and innovation while staying true to our principles: color, playfulness, material and value.

We just love making beautiful, loving products!

"My dear father once told me to follow my heart and always make sure to use my talent to improve the lives of others around me. I carry those words everyday with me"

Bjällra Couture AB

Ösbyholms Allé 21

761 97 Norrtälje

Org.nr: 559166-9840