Our customers are our heart and soul!

Bjällra of Sweden is a baby fashion lifestyle brand of big dreams, colorful confidence and inspiring design founded by family and fashion.

I´ve always had a love of design and noticed a white space in the market of baby products for quality styles at an affordable price. So I decided to create them myself! At Bjällra we want to include everyone to our family, to make them feel that they can afford the best for their baby.Our products are thoughtfully made with high quality materials, Swedish designed, pushing the boundaries of design and innovation while staying true to our principles: color, playfulness, material and value.We just love making beautiful, loving products!

"I am a mom of three and I started this company when I was pregnant with my second baby. Family has always come first here, and it always will"

Founders name